JMA has recently worked with Orora to create a dynamic new video series, to be used at conferences, presentations and digitally. As part of this project, we completed filming and photography all across Australia and NZ, giving Orora a huge library of footage and images that can be drawn upon to create videos on a diverse range of subjects in the future.

We developed a style of kinetic animation to bring to life some of the more complex processes that Orora has in place. One of these was to showcase the water treatment process at their B9 paper mill in Sydney. The challenge in this video was to communicate very technical information as clearly and simply as possible, focusing on the benefits for the business and the environment.